In a post from Marketing ROI, Ron found a website (the Gender Genie) that analyzes your writing to predict if you are male or female. Of course, I had to see what it said about my writing. I’m happy to report that my posts registered 75% male/25% female. I quickly wondered if I should be happy with that rating. If I change my writing style to get closer to 50/50, would my writing appeal to a wider audience?
While I constantly strive to improve my writing, I still want to write to be true to who I am. How does this relate to customers? To be successful a business needs to know who they are, what their core strength is, how they are different than their competition, and what customers they can best serve. Once a business has a firm grasp of this they need to stick to it, be consistent, be predictable, and be excellent. A business needs to be focused, and understand they can’t be all things to all people. Pick a niche to get rich. The shotgun approach to aquiring customers wastes too many resources and too much time and energy. Knowing who you are and what you do best is a key to growing customers.
BTW – the Gender Genie thinks the author of this post is male 
Filed under: Customer Focus
