No-Cost Consumer Research Tools

hammer-screwdriver.jpg Gary Stein has written a nice article for ClickZ about some free consumer research tools.  Gary describes how we uses each of these tools in the article so I suggest you read it.  I wanted to share his list of tools with my readers:

  • Compete and Alexa are online services that, amazingly, lets you pull traffic data for nearly any site on the Internet.
  • Yahoo Answers, or similar services on sites like LinkedIn.  Google Answers has been shut down.
  •  Apps section on Facebook and search for “survey” or “polls,” you’ll find several applications that enable you to send surveys out across the network.
  • Google’s trend tool is an amazing way to peek inside the world’s collective unconscious.

All of these are not tried and true market research tools, but they should give you a good place to start gathering ideas and insight.  From there you can design a more rigorous customer insight project.

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One Response

  1. nice blog love it

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