A few interesting studies have been released recently that look at the “Green or Corporate Social Responsibility Movement.” I like to focus on how it impacts customers. So a few recent stats to consider: Your messaging isn’t memorable. Over 70% of North Americans are interested in the CSR of the brands they buy, but most [...]
Filed under: Advertising, Banking, Cause Marketing, Corporate Citizenship | Tagged: Corporate Social Responsibility (CSR) | 4 Comments »
