Posted on June 10, 2008 by Paul Schwartz
A few interesting studies have been released recently that look at the “Green or Corporate Social Responsibility Movement.” I like to focus on how it impacts customers. So a few recent stats to consider:
Your messaging isn’t memorable. Over 70% of North Americans are interested in the CSR of the brands they buy, [...]
Filed under: Advertising, Banking, Cause Marketing, Corporate Citizenship | Tagged: Corporate Social Responsibility (CSR) | 4 Comments »
Posted on November 8, 2007 by Paul Schwartz
According to a recent study by Deloitte not only is there a significant amount of information on the web to aid purchasing decisions, but these reviews also shape company reputations. Well, that’s really no big surprise to readers of this blog. According to the survey:
62% of consumers read consumer-written product reviews on the Internet. Of [...]
Filed under: Advertising, Voice of the Customer, Word of Mouth | Leave a Comment »
