Why Social Media Won’t Work For Selling

While social media sites such as Facebook, LinkedIn, and Twitter grow at staggering rates, companies are struggling to find value in these social media sites.  Afterall, if this is where your customers hang out, surely you need to be there to sell to them.  Right?  Wrong! If you’re approaching social media as a “way to [...]

The Key to Customer Advocacy is …

  According to the article “Is Your Bank an Advocate” on the 1 to 1 website, simplicity is the key for banks becoming an advocate for their customers.  The article discusses the results from Forrester’s 2007 report “How Canadians Rate Their Banks on Customer Advocacy.” Making advocacy simple equates to a simple product set, simple messaging, first-call resolution, and working [...]