Posted on June 10, 2008 by Paul Schwartz
A few interesting studies have been released recently that look at the “Green or Corporate Social Responsibility Movement.” I like to focus on how it impacts customers. So a few recent stats to consider:
Your messaging isn’t memorable. Over 70% of North Americans are interested in the CSR of the brands they buy, [...]
Filed under: Advertising, Banking, Cause Marketing, Corporate Citizenship | Tagged: Corporate Social Responsibility (CSR) | 4 Comments »
Posted on July 18, 2007 by Paul Schwartz
According to the 2007 Cone Cause Evolution Survey, 87% of us “are likely to switch from one brand to another (price and quality being about equal) if the other brand is associated with a good cause, an increase of more than 31 percent (from 66%) since 1993.” The study also found that 89% of employees [...]
Filed under: Cause Marketing, Co-Creation, Customer Focus, Employees | 2 Comments »
