Why Customers May Never Care About Your Corporate Social Responsibility (CSR)

A few interesting studies have been released recently that look at the “Green or Corporate Social Responsibility Movement.” I like to focus on how it impacts customers. So a few recent stats to consider: Your messaging isn’t memorable. Over 70% of North Americans are interested in the CSR of the brands they buy, but most [...]

Let Customers Co-Create Your Cause Marketing

  According to the 2007 Cone Cause Evolution Survey, 87% of us “are likely to switch from one brand to another (price and quality being about equal) if the other brand is associated with a good cause, an increase of more than 31 percent (from 66%) since 1993.”  The study also found that 89% of employees [...]