Why Customers May Never Care About Your Corporate Social Responsibility (CSR)

A few interesting studies have been released recently that look at the “Green or Corporate Social Responsibility Movement.” I like to focus on how it impacts customers. So a few recent stats to consider:

Your messaging isn’t memorable. Over 70% of North Americans are interested in the CSR of the brands they buy, [...]

Do customers care if you are going “green?”

  At last week’s monthly ACG meeting here in San Diego, the presentation title “Greening the Bottom Line” was delivered by Irene Stillings, Executive Director of the California Center for Sustainable Energy.  The disucssion focused on what companies are doing to make their facilities more energy efficient and the cost savings that they experience.  Along with her presentation, Ms. Stillings moderated a panel discussion [...]