There is an excellent article in the most recent issue of Colloquy titled The Neuromancers. It attempts to answer the question “Is there a buy button inside the human mind?” The article looks at the Pepsi Challenge from 1975, where consumers showed a definite preference for Pepsi over Coke in the blind taste test. Almost [...]
Filed under: Customer Experience, Customer Research | Tagged: Coke, Pepsi | 12 Comments »
The Net Promoter website describes the Net Promoter Score (NPS) as providing “the single most reliable indicator of a company’s ability to grow.” There has been an on-going debate about how true this statement is and the real value of NPS, particularly for senior executives. To better understand some of what the debate is about, [...]
Filed under: Customer Feedback, Customer Research, Net Promoter Score, Voice of the Customer | 10 Comments »
Gary Stein has written a nice article for ClickZ about some free consumer research tools. Gary describes how we uses each of these tools in the article so I suggest you read it. I wanted to share his list of tools with my readers: Compete and Alexa are online services that, amazingly, lets you pull traffic data [...]
Filed under: Customer Research | Leave a Comment »
