Do you have the right employees for your customer strategy?

When I make my monthly visit to my neighborhood PetCo I often stop at the near-by Jack In The Box drive-thru for a quick meal.  Up until a month ago this Jack In The Box was closed for several weeks to do some remodeling.  It just so happens that I have been there three times in the last month, which for me is a [...]

What’s Your Opinion Worth?

I’ve had two experiences recently where I was offered an incentive to provide feedback about my experience. At the end of my PetCo receipt was an offer for $2 off my next purchase if I would complete their online survey. LaSalsa, a Mexican fast-food eatery, was offering a free a la carte entre if I [...]