Posted on July 15, 2008 by Paul Schwartz
It’s no surprise that a customer will eagerly look for a review or a recommendation prior to making a purchase. It’s not a surprise either that the Internet has made that so easy. Nielsen tells us that consumer recommendations are the most credible form of advertising. 78% of us trust consumer recommendations above any other [...]
Filed under: Customer Feedback, Ratings & Reviews, Voice of the Customer, Word of Mouth | 3 Comments »
Posted on August 17, 2007 by Paul Schwartz
It’s a pleasant surprise that a report sponsored by Bazaarvoice showed that 28% of online retailers currently use customer ratings and reviews, and over 50% plan to include this feature. Consumers find the reviews helpful (I usually do), and 79% of retailers surveyed believed the major benefit was improved conversion rates.
The report describes social commerce [...]
Filed under: Ratings & Reviews, Voice of the Customer | Leave a Comment »
