How to Get Rave Reviews on Your Customer Reviews

It’s no surprise that a customer will eagerly look for a review or a recommendation prior to making a purchase.  It’s not a surprise either that the Internet has made that so easy.  Nielsen tells us that consumer recommendations are the most credible form of advertising.  78% of us trust consumer recommendations above any other [...]

The Real Value in Customer Ratings and Reviews

  It’s a pleasant surprise that a report sponsored by Bazaarvoice showed that 28% of online retailers currently use customer ratings and reviews, and over 50% plan to include this feature.  Consumers find the reviews helpful (I usually do), and 79% of retailers surveyed believed the major benefit was improved conversion rates. The report describes social [...]