Why Social Media Won’t Work For Selling

While social media sites such as Facebook, LinkedIn, and Twitter grow at staggering rates, companies are struggling to find value in these social media sites.  Afterall, if this is where your customers hang out, surely you need to be there to sell to them.  Right?  Wrong!
If you’re approaching social media as a “way to [...]

Focus Groups – Are They Fruitful or Folly?

  As with most research techniques, there are many different opinions out there regarding the usefullness of focus groups.  Some find them extremely valuable, others find them a waste of time and a lot of money.  Maybe they are all correct.  Like any technique, it’s how you plan and execute that helps determine the outcome.  I [...]