I have been participating in the Re-Experiencing Starbucks Project, and this had pushed me to keep a closer eye on the company and the strategy being put into play by returning CEO Howard Shultz. I was in Starbucks the other day – doing some research – and noticed they have a new logo! Well, [...]
Filed under: Customer Focus, Howard Schultz, Starbucks | Leave a Comment »
This “Starbucks” project is now in full swing with some new posts by Becky Carroll, Jay Ehret, Doug Meacham , Maria Palma, and Meikah Delid. We are starting to learn more about the changes that Howard Schultz is going to make to get Starbucks and their customer experience back on track. So I took it upon [...]
Filed under: Customer Feedback, Howard Schultz, Starbucks | Tagged: Customer Feedback Forms, Howard Schultz, Starbucks | 8 Comments »
