Changing Relationship Between Advertisers and Consumers

A well done video demonstrating the importance of a two-way conversation between adverstisers and consumers.  It also points out how consumers have changed and how advertisers need to change to continue to be relevant. The key is listening to your customers.  This involves doing more listening than talking.  We were given two eyes, two ears, and one mouth – we need to use them in proportion.  It’s also about confirming what we heard.  We all have filters that we use to process what hear, read, and see.  Great listeners learn to limit their filters and clairfy that what they heard is accurate.

BTW, the video is done by the crew at Microsoft Digital Advertising Solutions – who’d have guessed it!  Nice job.

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